Advertising Suggestions
Studies show that signs on a business vehicle can generate results for your company at a far lower cost per impression than any other form of business advertising. However, research clearly has demonstrated that the average driver viewing a vehicle sign on the side of a truck will only have 1.5 seconds for a driver to process a message, so to ensure your message receives optimum results, effective design for any truck sign is the most important aspect to ensuring your message generates results.
Signs on the side of trucks can tell viewers a lot about a business. The right signage prompts more phone calls, more Web hits and visits, and more sales opportunities. In fact, The American Trucking Associations study found that 90 percent of drivers notice vehicle signage. In addition, 75 percent of those drivers develop an impression of the company based on the signage. These studies do not reflect pedestrian traffic while the truck is moving, nor do these studies reflect impressions while the truck is parked..
Each truck in any given company fleet will receive about 8.4 million impressions at a cost-per-thousand that's far less than newspaper ads, stationary billboards, and other forms of promotion.
Portraying Your Message Effectively
The route a truck may take on a recurring basis will have an affect on the type of sign that should be applied. Factors that need to be taken into consideration include the average speed and congestion issues that may or may not be present during normal traveling. For example, if the travel patterns include more Interstate driving that in town driving, one can conclude that potential viewing time for the sign will be greatly diminished. The opposite would apply for in town driving. If city driving will be the norm, the average viewing time for vehicle sign will be greater. Interstate driving factors would insist that a vehicle sign be much simpler for easier viewing, while in town driving is more forgiving allowing for more complicated signage to be present.
Customers should think about integrating ad campaigns simultaneously with other outdoor media adverting. Representing the same message across multiple platforms of advertising such as vehicle signage, billboards, television, print advertising, and the Web, adds continuity and helps a business with branding strategies.
Fleet advertising should also represent the same message on each vehicle in the fleet. Keeping your vinyl signs identical on each vehicle will establish recognition to the businesses.
Another factor in regards to establishing an effective vehicle sign campaign that alot of people do not think about is the fact that when you are using your truck as a mobile billboard, the driving habits becomes more important. If you have a driver that is driving poorly on the road, the public is prone to associating your company in a negative way, so be sure to set some driving policies for your drivers when you are using vehicle lettering.
Vehicle Lettering Online Tools
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